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Telemarketing for Business Insurance Companies

Case Study of a High Wycombe-Based Business Insurance Company

Goal:

  • Build up a regular pipeline of leads to follow up on
  • Ask businesses for their business insurance renewal date for future use
  • Book a minimum of 4 appointments per month

The Campaign:

Telemarketing Campaign by eDivert:

  • We asked the client to define their most profitable customer in terms of industry and company size. Based on this information, we put a list of new data together
  • We targeted 240 different businesses per month with a Telemarketing Campaign
  • We built up a pipeline to follow up on in the future, by asking businesses when their renewal date is
  • Each month, businesses with a renewal date within 90 days received a follow up call
  • Where businesses asked for information by email, this was sent out the same day. As a result, we built up an email list for email marketing purposes

Result:

In the first 6 months of the telemarketing campaign:

  • In the first 6 months, we set on average 6 appointments with businesses whose insurance was up for renewal
  • 36 Call backs were planned in each month, for future follow up
  • 27 Emails on average were sent out to those businesses, who requested information. (This was an additional achievement and not part of the original campaign plan.)

business casestudy 1

Examples of Campaigns:

  • Gather Renewal Date Information
  • Build up an ongoing pipeline of leads
  • Gather email information for email marketing purposes
  • Appointment booking

Why eDivert?

  • Experience in Telemarketing for the Business Insurance Industry
  • Proven track-record of results
  • UK based telesales team
  • We only use quality data for your campaigns
  • Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve
  • This service is a must for small organisations that want to look big

  • Exactly what you want from an answering service

  • Simple, efficient, effective and great value

Need A Quotation ?

Call us on 01628 637 900

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