Goal:

• Generate telephone appointments for the firm to build relationships with new clients by offering 30-minutes of free advice
• Build up an ongoing pipeline for email marketing and future follow up calls
• Send out regular informative emails about business related legal issues, including case studies, changes in employment law and so on

The Campaign:

Telemarketing and Email Marketing Campaign by  eDivert:

• We discussed with the client, which businesses they wanted to target in terms of industry, geography and size
• Based on this information, we sourced a list of data of 8000 businesses
• We designed an email marketing campaign that was sent out every other week
• The subject of the emails was informative about changes in the law that may affect businesses. In other emails, we described a short case study to show the work the law firm had carried out
• After each email marketing campaign, we contacted 500 businesses from the list, calling those first, who had opened the email
• Each business was contacted up to 3 times, if there was no answer or the right person was unavailable

Result:

Results in the first 3 months of the telemarketing campaign:

• On average we generated 26 leads a month, where a decision maker, business owner or director was interested in speaking to one of the lawyers at the firm for a 30-minute free consultation on a particular subject
• In addition, we generated 7 leads per month on average where businesses were interested to be contacted by one of the lawyers by email
  
  

Why eDivert?

• Experience in Lead Generation campaigns for Law Firms
• Proven track-record of results
• UK based telesales team
• We can work with you existing data, as well as help putting a list together of new businesses to contact
• Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve