Telemarketing for Law Firms
Case Study of a Swindon-Based Law Firm
Goal:
- Generate telephone appointments for the firm to build relationships with new clients by offering 30-minutes of free advice
- Build up an ongoing pipeline for email marketing and future follow up calls
- Send out regular informative emails about business related legal issues, including case studies, changes in employment law and so on
The Campaign:
Telemarketing and Email Marketing Campaign by eDivert:
- We discussed with the client, which businesses they wanted to target in terms of industry, geography and size
- Based on this information, we sourced a list of data of 8000 businesses
- We designed an email marketing campaign that was sent out every other week
- The subject of the emails was informative about changes in the law that may affect businesses. In other emails, we described a short case study to show the work the law firm had carried out
- After each email marketing campaign, we contacted 500 businesses from the list, calling those first, who had opened the email
- Each business was contacted up to 3 times, if there was no answer or the right person was unavailable
Result:
Results in the first 3 months of the telemarketing campaign:
- On average we generated 26 leads a month, where a decision maker, business owner or director was interested in speaking to one of the lawyers at the firm for a 30-minute free consultation on a particular subject
- In addition, we generated 7 leads per month on average where businesses were interested to be contacted by one of the lawyers by email

Examples of Campaigns:
- Set telephone appointments for a free 30-minute consultation
- Build up a database for regular email marketing
- Regular follow-ups by phone to establish long term relationships and reconnecting with existing clients
Why eDivert?
- Experience in Lead Generation campaigns for Law Firms
- Proven track-record of results
- UK based telesales team
- We can work with you existing data, as well as help putting a list together of new businesses to contact
- Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve