Telemarketing Campaigns for Law Firms
Case Study 3 – A Swindon-Based Law Firm
The Goals
- To generate telephone appointments for the firm to build relationships with new clients by offering 30-minutes of free advice
- To build up an ongoing pipeline for email marketing and future follow-up calls
- To send out regular informative emails about business-related legal issues, including case studies, changes in employment law and so on
The Telemarketing and Email Marketing Campaigns undertaken by eDivert
- We discussed with the client, which businesses they wanted to target in terms of industry, geography and size
- Based on this information, we sourced a list of data for 8,000 businesses
- We designed an email marketing campaign that was sent out every other week
- The subject of the emails was informative about changes in the law that may affect businesses. In other emails, we described a short case study to show the work the law firm had carried out
- After each email marketing campaign, we contacted 500 businesses from the list, calling those first, who had opened the email
- Each business was contacted up to 3 times, if there was no answer or the right person was unavailable
The Results
Results in the first 3 months of the telemarketing campaign:
- On average we generated 26 leads a month, where a decision-maker, business owner or director was interested in speaking to one of the lawyers at the firm for a 30-minute free consultation on a particular subject
- In addition, we generated 7 leads per month on average where businesses were interested to be contacted by one of the lawyers by email
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