Set a minimum of 25 appointments a month for their Sales Representatives
The Campaign that was undertaken by eDivert
The client provided us with 15,000 businesses to contact over a period of time
Every two weeks, we sent an email marketing shot to all contacts on the list
Based on the open rate of the emails, we started the telesales campaign
Companies who opened the email were called first each month
A total of 600 businesses were contacted each month
All businesses were contacted up to 3 times, if there was no answer or the right person was not available
The Results
In the first 6 months of the telemarketing campaign, we achieved on average 22 appointments that were booked in immediately. Plus, 10 commitments every month to book an appointment in the future.
Why work with eDivert?
Because we have experience in Lead Generation campaigns for the Telecoms industry
We have a proven track record of results
We can offer a UK-based telesales team
We ensure that we are using data that will give your company results
Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve.
Some examples of other successful campaigns that eDivert has completed are; setting appointments to offer a free on-site review of the business telephone system, informative email marketing campaigns to show the different telephone systems and packages that are available in the market
Set a minimum of 10 appointments per month for their account managers
The Campaign that was undertaken by eDivert
The client provided us with a list of 5000 companies that they wanted us to contact over a period of time. The list included new companies, as well as clients, who they hadn’t done any business with for more than a year
We made on average 800 calls per month. This included follow-up calls and second and third calls to those, where we were unable to speak to the right person initially
The Results
eDivert achieved for this customer on average 12 appointments per month
The customer converted 12 of these leads into 2 new customers each month
Their biggest new customer required hiring for 20 new roles
Why work with eDivert?
Experience in Telemarketing for the Recruitment Industry
Proven track record of results
UK-based telesales team
We only use quality data for your campaigns
Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve
Some examples of other successful campaigns that eDivert has completed are; appointment setting at companies that are looking to hire straight away and building up data through researching job boards.
To generate telephone appointments for the firm to build relationships with new clients by offering 30-minutes of free advice
To build up an ongoing pipeline for email marketing and future follow-up calls
To send out regular informative emails about business-related legal issues, including case studies, changes in employment law and so on
The Telemarketing and Email Marketing Campaigns undertaken by eDivert
We discussed with the client, which businesses they wanted to target in terms of industry, geography and size
Based on this information, we sourced a list of data for 8,000 businesses
We designed an email marketing campaign that was sent out every other week
The subject of the emails was informative about changes in the law that may affect businesses. In other emails, we described a short case study to show the work the law firm had carried out
After each email marketing campaign, we contacted 500 businesses from the list, calling those first, who had opened the email
Each business was contacted up to 3 times, if there was no answer or the right person was unavailable
The Results
Results in the first 3 months of the telemarketing campaign:
On average we generated 26 leads a month, where a decision-maker, business owner or director was interested in speaking to one of the lawyers at the firm for a 30-minute free consultation on a particular subject
In addition, we generated 7 leads per month on average where businesses were interested to be contacted by one of the lawyers by email
Case Study 2 – A High Wycombe-based Business Insurance Company
The Goals
To build up a regular pipeline of leads to follow up on
To ask businesses for their business insurance renewal date for future use
To book a minimum of 4 appointments per month
The Campaign that was undertaken by eDivert
We asked the client to define their most profitable customer in terms of industry and company size. Based on this information, we put a list of new data together
We targeted 240 different businesses per month with a Telemarketing Campaign
We built up a pipeline to follow up on in the future, by asking businesses when their renewal date is
Each month, businesses with a renewal date within 90 days received a follow-up call
Where businesses asked for information by email, this was sent out the same day. As a result, we built up an email list for email marketing purposes
The Results
In the first 6 months of the telemarketing campaign:
eDivert achieved on average 6 appointments with businesses whose insurance was up for renewal
36 Callbacks were planned each month, for future follow up
27 Emails on average were sent out to those businesses, that requested information. (This was an additional achievement and not part of the original campaign plan.)
Why work with eDivert?
We have experience in Telemarketing for the Business Insurance Industry
We have a proven track record of results
We use a combination of both a UK-based and international telesales team
We only use quality data for your campaigns
Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve
Some examples of other successful campaigns that eDivert has completed are; gathering renewal date information, building up an ongoing pipeline of leads, gathering email information for email marketing purposes and appointment booking.
Case Study 1 – A Birmingham-based Accountancy Firm
The Goal
To increase sales by 20% over a 12-month period
The Campaign that was undertaken by eDivert
We targeted 10,000 businesses through a weekly Email Campaign.
On average 500 businesses opened the email each week. eDivert followed these up with a Telemarketing campaign to book a telephone appointment with someone from the firm.
eDivert typically achieved 10 hot leads per week for this type of campaign.
The Result
4 new customers per month
Why work with eDivert?
We have experience in the Accountancy industry
We have a proven track-record of results
We only work with one accountancy firm per area
We only source and use quality data for your campaigns
Some examples of other successful campaigns that we have worked on in the past include Auto-enrolment, Tax advice, General Accountancy, Bookkeeping and Payroll. Each Lead Generation package is tailored to the requirements of your business and the results you are looking to achieve.
At eDivert, we offer Telemarketing Services with a Twist ! We love making outbound calls on behalf of our wonderful customers. It doesn’t matter where you are based in the UK and whether you are a small, medium or large business – we treat you all equally. With our innovative approach, we can get you results that you could previously only dream of. Why are we different? Because in our experience a lot of people are a little bit tired of the old way of Telemarketing. Our tried and tested method is refreshing and will give your prospects a buzz when they hear about you.
Excited already, but not quite convinced yet?
Perhaps keep reading…
What does a Tailored Telemarketing Package typically include?
Full access to our brief writers, who will turn your service or product into a glorious offer that can’t be denied
Personalised training of our delightful and talented Telemarketing Team
New calls, follow-up calls and callbacks, until your prospects start dreaming about you (in a good way)
Why eDivert?
– We love making calls to prospects.
– We don’t like to take ‘no’ for an answer, but our team is always polite and courteous. We realise that we are representing your company image.
– We wouldn’t want to leave you in the dark, so we will send you up-to-date progress reports on a regular basis.
– All of our team have a positive sales attitude and we never hard-sell or use fixed, unnatural scripts.
Still not convinced?
Check out our case studies and examples of previously successful projects for a variety of different business sectors and find out just how we offer Telemarketing Services with a Twist!
Being connected has been a real theme for businesses, large and small, for the past year or so. The sudden ramping up of virtual meetings and existing only in an online world made us all realise the importance of our visibility, both in terms of gaining new business and nurturing existing client relationships.
At eDivert, one of our most popular services is telephone answering and it covers a wider scope of activities than you might first imagine. Here’s why it could be a great investment if you are running a busy, growing company.
FIRST IMPRESSIONS COUNT
What earlier impression could there be than the moment you answer a call from someone enquiring about doing business with you? If you are a small or micro business, you may not even have a dedicated member of staff picking up the phone and it’s key to making a good impression that your prospect doesn’t get a harassed voice at the other end, or someone distracted with the delivery of existing business.
Equally, with the increasing amount of business being done online, website chat is a really important part of keeping your audience engaged and stopping them hopping away from your website. But, for smaller businesses who can’t afford to invest in complex AI solutions, it’s hard to stay on top of. With our managed live chat service, we can provide a manual approach to dealing with website visitors and ensuring they find the information that they need.
WHAT DOES IT INVOLVE?
Our telephone answering service does so much more than simply taking calls and providing messages. It adds real value by:
Endeavouring to answer queries or provide a solution to a problem;
Providing consistency to the way a client, existing or prospective, is greeted when contacting you;
Avoiding missed sales opportunities;
Moving people along your pipeline by taking or making calls to progress their requirements;
Answering pre-agreed FAQs;
Providing a virtual reception service
We aim for this service to help keep the business running and to move clients or enquiries through a process, saving the business owners time and reducing the risk of lost enquiries.
WORKING TOGETHER
The more you are able to brief us, the more value we can add. For example, a business that can provide us with answers to common queries will ensure we are able to deal with those calls without needing to involve them at all. This means huge time savings for them and happy clients who have their query resolved the first time they call.
We can even work with you to gain an understanding of your pipeline process so we can help proactively move people along it by dealing with each touchpoint for you.
As the owner manager of a small business this level of involvement can be invaluable because distraction impacts your output in terms of quality and quantity more than you could imagine.
So, if you’re struggling to keep all the plates spinning, or if you just want to leave a professional first impression with all your existing and prospective clients, why not get in touch to see how we can help?
There’s a great quote doing the rounds at the moment. It’s by a personal growth author called Dave Hollis and it goes like this: “In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.”
With lockdown now coming to an end, and what feels like a dark winter finally giving way to spring, some semblance of normality is just around the corner.
For the business world, however, what does that normal look like? Our traditions and even culture have been turned upside down. We’ve discovered flexibility and the gift of time and space in some cases, with busy commutes and late trains seemingly a thing of the past.
EVOLUTION
According to the cloud communications platform Twillio, the pandemic has led to an incredible 5 years’ digital business evolution in just 6 months. That’s quite a pace of change.
Inevitably, there will be good and bad in this change but it’s almost certain that much of the digitisation is here to stay. What does that mean, especially for smaller businesses where costs may be challenged as investment is needed?
Regrettably, some of these cost savings will have been met by redundancies and while this may work for the short term, when the economy picks up and volumes rise, there will be tasks that need completing and possibly a lack of manpower to do so. It is at this point businesses will need to consider whether to re-employ or outsource.
Some of the traditional barriers to outsourcing (whether real or perceived) have also been obliterated by lockdown. Remote working is now seen as highly feasible and productive and it will be the lack of a physical office presence that would have put off some business owners from sending out critical tasks such as telephone answering or customer engagement. From now on, surely, we will be less bothered about where someone is and more focused on what they can achieve?
NEW BEGINNINGS
The rise of outsourcing is potentially good news for the UK’s economy, as we are known for being a nation of self-starters. It may be that some of those made redundant during this year-long crisis can create a new future for themselves, using long-held skills while maintaining what we now know as the reality of work-life balance.
At eDivert, we’ve seen the impact of the pandemic on so many different levels. We’ve seen an uptick in clients needing support as they run with leaner teams and the support we offer has become more diverse, especially in areas where technology leads the way. Online chat, social media networking, and email marketing are all growth areas for us and save our clients time and energy when they are outsourced.
We’d love to know from our followers, clients or otherwise – what your new normal will be? Do you already have plans to rebuild teams or will you try operating a more lean workforce with outsourced support as and when you need it? Use our Facebook page to let us know.
Our telemarketing and email marketing campaigns take your prospects on a journey from Awareness to Interest, to Desire to buy, to Action.
The different phases a prospect goes through are in B2B Marketing identified as follows:
Many business owners and suppliers, who start an email marketing or telemarketing campaign expect that leads generated through these campaigns are more or less ready to buy. This is often not the case.
However, this is not something to worry about. Telemarketing and email marketing are very different tools from for example advertising in a magazine or on a billboard along the motorway. These latter methods are methods to raise awareness of your brand. They often generate very few leads, but the leads they generate are often people who are ready to buy. These leads probably had already heard about your company elsewhere, went online to find out more about you or heard about you from a trusted source. They did their own due diligence in their own time in the background, before contacting you.
With telemarketing and email marketing the approach is very different. You are now contacting people who probably haven’t heard about you before. This means that during the first call they are just being made aware of your company. There is still a lot of trust and interest to be created, before these leads will be ready to buy.
These prospects are on a journey to familiarise themselves with your company and this journey takes time.
It’s important to recognise where the prospect is in their journey, otherwise as a supplier you will be on a very different wavelength in the conversation compared to your prospect.
Before the prospect is ready to buy, he or she would like to find out the following:
Can I trust you?
Will you either solve a problem I have? Or do you offer additional value to my company?
Will I receive value for money?
The above Sales Funnel shows that just because a prospect is showing a level of interest, this does not mean necessarily that they are ready to buy yet. As a supplier it is important to provide sufficient information for the prospect to not just understand what you do, but to also understand how this can add value to their business.
Some examples of tools that can be used for your B2B Marketing Campaigns that will help your prospects through their journey from Awareness to Interest and to Desire to Buy:
At eDivert we recognise that your prospects need to be taken through this. Our Telemarketing and Email Marketing Campaigns are based on the above principles. We happily work with you to integrate our campaigns with what you already have in place and with what you are already doing.
It is important to understand that the most successful telemarketing and email marketing campaigns consists of a combination of these tools; the supplier will need a strategy in place to ensure the follow up and taking the prospects through the decision-making journey is happening in a pro-active way.
We are happy to discuss in more detail how our campaigns can work in conjunction with your existing tools and strategies to ensure maximum results.
The Importance of Quality Contact Data:
Without high-quality data, you can’t create successful marketing campaigns that will help you to win more sales. Instead, you expend time and resources walking the wrong paths. For instance, you’re setting yourself up for failure if you’re attempting to connect with someone that has no interest in your product or service; or if you’re trying to contact data that is old.
All our campaigns include quality contact data from one of our TOP-RATED data providers. To ensure that we are targeting the right businesses to achieve the objectives of your campaign, you will be taken through a Target Market Analysis during the initial Strategy Meeting.
We recommend that data for any campaign is completely fresh. Data that has been purchased in the past 3 months gives the best results.
Do you find yourself struggling to keep up with the things on your to-do list just to keep your business running? Do you feel like you’re on a treadmill where you can’t afford to jump off to work onthe business instead of in it?
In business, customer/client confidence is key with first impressions a major factor in any decision-making process. Whilst customer engagement varies between businesses and sectors you can instil confidence in your business very simply.
How you first engage with potential or existing customers/clients is key and often that first engagement is when they call you. Having invested in your businesses profile and image your need to project a professional aura and image. Whether you are a sole-trader or small to medium enterprise using a mobile number and voicemail service may be setting you back. What do you look for when calling business – great customer care and confidence of the first person you speak too?
How can it work for you?
At eDivert we offer a telephone answering service where our UK based agents a professional and well briefed and trained to handle each accounts’ respective needs. Each account will have its own dedicated Account Manager and they will become familiar with the frequently asked question and guide callers into the next steps of the sale or query.
We create for each client their own profile system that will include a recognised std number relating to the geographical area in which the business is located. Our agents then deal with calla and will deal with the enquiry or pass messages on via text or email to the designated contact(s) within the relevant business.
Advantages of using a telephone answering service
Calls are answered by “a member of your team” – most hang-ups occur when callers are asked to leave a message;
Allows you and your team to get on with the “business of doing business” and only having to deal with real business callers;
Potential and existing customers feeling greater confidence and satisfaction that they are being dealt with by a real person;
Ability to share real time information about your products and services;
Provides your business with support whilst not having to employ a staff member full time;
The agent can act as a virtual receptionist and manage your diary to book meetings and or appointments with clients
